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From the neuroscientist behind Decisions That Count

Your brain makes 35,000 decisions a day.
It wasn't built for this.

Neuroscientist Dr. Shawn Watson reveals the biology behind why your best decisions happen before lunch, and gives you the science-backed system to fight back.

Pre-Order the Book → Are You a Central Node?
The neuroscience of decision fatigue

Every Decision Counts

Shawn Watson, PhD
"You don't need more discipline. You need more bandwidth."
— Every Decision Counts, Chapter 1
The Book

Why your 4pm brain is sabotaging
your 9am intentions

Every Decision Counts is the first book to explain decision fatigue as a biological phenomenon, giving you the neuroscience-backed system to reclaim your cognitive capacity.

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The Science No One Told You

Discover how glutamate accumulation in your prefrontal cortex is physically degrading your decisions, and why caffeine does nothing to fix it.

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The Decision Economy

Learn the decision protocols used by Jeff Bezos, Barack Obama, and Warren Buffett to protect their cognitive capacity for the choices that matter.

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Upgrade Your Hardware

Go beyond productivity hacks. Build lasting neurological resilience through CMDT training, mindfulness, and sleep optimization, grounded in peer-reviewed research.

Identify yourself

Are you a Central Node?

A Central Node is anyone who sits at the centre of a system, at work, at home, or both, where their judgment is the infrastructure everything runs on.

Click the profile that resonates most. If you recognise yourself in more than one, you're definitely a Central Node.

Get the Book That Was Written for You →
🎯 Cognitive Identity Protectors"If my clarity slips, who am I?"
🔀 Decision-Thread Managers"Too many decisions at once."
📦 Load Accumulators"Everything funnels through me."
⚖️ Precision-Cost Professionals"I don't get to be off."
🔬 Self-Experimenters"Show me the mechanism."
🔄 Late-Career Recalibrators"I need to work with my brain differently."
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Dr. Shawn Watson
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About the Author

Dr. Shawn Watson, PhD

Neuroscientist. Entrepreneur. Father of two toddlers.

Dr. Watson is a Canadian neuroscientist (PhD, Neurophysiology, University of Calgary) who has spent over a decade studying how decision fatigue degrades performance at the highest levels of business. He is the founder of Numin, a Singapore-based neuroscience company developing tools and frameworks to help organisations protect cognitive capacity where it matters most.

Shawn regularly works with executive teams and C-suite leaders across Asia and North America, helping them understand the neuroscience behind why great decision-makers lose their edge and what to do about it. He is a Board Member of the Canada-ASEAN Business Council, a member of the Government of Canada's Global Executive Program, and co-host of the Decisions That Count podcast. Connect on LinkedIn →

PhD Neuroscience Executive Teams & C-Suite Top 10 Healthcare Influencer Canada Global Executive
12+
Years in neuroscience
50+
Keynotes delivered
The Podcast

Decisions That Count

Neuroscientist Dr. Shawn Watson and Biotech CMO Michelle O'Brien unravel the science behind impactful decision-making with athletes, executives, parents, and professionals.

📺 YouTube 🎧 Apple Podcasts (coming soon) 🎧 Spotify (coming soon)
Free Resources

Your decision fatigue toolkit

Download the tools from the book, completely free. Sign up for the newsletter to get instant access.

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Decision Fatigue Self-Assessment

The 10-question scored quiz from Chapter 1. Find your baseline and track your progress over 30 days.

Free with newsletter →
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The Decision List Template

Replace your to-do list with a decision list. Includes Sarah's Tuesday worked example and a blank template.

Free with newsletter →
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30-Day Decision Reset Tracker

The complete week-by-week program with daily tracking template for decision quality, peak/crash times, and strategy practice.

Free with newsletter →
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Quick Reference Card

The entire book's framework on one page. Print it. Pin it to your desk. Share it with your team.

Free with newsletter →
Monthly Newsletter

The Decision Dispatch

One email per month. Science-backed insights on decision fatigue, cognitive performance, and the neuroscience of getting your brain to work for you instead of against you.

  • Monthly deep-dive on one decision fatigue concept, with actionable takeaways
  • Exclusive excerpts from Every Decision Counts before publication
  • The latest peer-reviewed research, translated into plain English
  • Instant access to all four free toolkit downloads
  • Early access to podcast episodes and live events

We're building something. Be among the first Central Nodes to join.

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